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ERIC Number: EJ631999
Record Type: CIJE
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0894-1912
Media Richness and Social Information Processing: Rationale for Multifocal Continuing Medical Education Activities.
Gilman, Stuart C.; Turner, Jeanine Warisse
Journal of Continuing Education in the Health Professions, v21 n3 p134-39 Sum 2001
Media richness theory suggests that media choice results from matching characteristics with content requirements. Social information processing theory adds the influence of social norms and familiarity with media types. In applying both to continuing medical information, consideration of content and participant environment guides selection of media strategies. (SK)
Publication Type: Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A