ERIC Number: EJ631098
Record Type: Journal
Publication Date: 2001
Reference Count: N/A
Communication in International Business Education: Considerations for Latin America.
Beadle, Mary E.
Journal of Teaching in International Business, v12 n3 p71-85 2001
Surveyed a group of South American business people on their television viewing and perceptions of U.S. business people, exploring the relevancy of media-cultivated perceptions for understanding intercultural communication between U.S. and Latin American businesses. Found that Americans were viewed as aggressive, an undesirable communication trait in that culture. (EV)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A