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ERIC Number: EJ630861
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0263-211X
Neutral, Colluding or Subversive? Recognizing the Political Implications of the Marketing Subdiscourses in English Higher Education.
Johnson, Helen
Educational Management & Administration, v29 n3 p261-74 Jul 2001
The marketing discourse pervading the restructured English public higher-education sector has several subdiscourses characterized as neutral (common-sensical), collusive (reinforcing the existing market system), or subversive. The third (postmodernist) discourse envisions marketing as a means of overturning tradition and allowing students to create their own reality. (Contains 51 references.) (MLH)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United Kingdom (England)