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ERIC Number: EJ630726
Record Type: Journal
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-1050-6519
Narrativity and Professional Communication: Folktales and Community Meaning.
Kelly, Christine; Zak, Michele
Journal of Business and Technical Communication, v13 n3 p297-317 Jul 1999
Suggests that narrative structure should be taught as a reminder that human life is interwoven with stories. Suggests educators teach students the power of narrative and its relationship to its audience and the context in which the story is told. Compares the OJ Simpson story with a famous Norwegian folktale to illustrate the role narrative plays in amplifying community values. (SG)
Publication Type: Guides - Non-Classroom; Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A