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ERIC Number: EJ630722
Record Type: Journal
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-1050-6519
All Business Students Need To Know the Same Things! The Non-Culture-Specific Nature of Communication Needs.
Goby, Valerie Priscilla
Journal of Business and Technical Communication, v13 n2 p179-89 Apr 1999
Challenges the conventional approach to cross-cultural communication teaching that instructs students to adapt their communication styles to different cultures by providing them with details about the particular practices of these cultures. Suggests some ways to find a different approach for studying international communication, and shows that some current research is moving in that direction. (SG)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A