ERIC Number: EJ630668
Record Type: Journal
Publication Date: 1999
Reference Count: N/A
Factors in Reading Responses to Negative Letters: Experimental Evidence for Changing What We Teach.
Locker, Kitty O.
Journal of Business and Technical Communication, v13 n1 p5-48 Jan 1999
Summarizes the scholarly discussion about negative messages and reports the results of two pretests and two experiments using negative letters. Shows that buffers did not significantly affect college students' responses to simulated letters refusing credit and denying admission to graduate school and that strong "resale" was counterproductive. Suggests beginning negative messages with the reason for the refusal. (SG)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A