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ERIC Number: EJ630497
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-1077-727X
Promotional Frames' Influence on Price Perceptions of Two Apparel Products.
Stanforth, Nancy; Lennon, Sharron; Shin, Jung Im
Family and Consumer Sciences Research Journal, v30 n1 p79-92 Sep 2001
A study explored the differences in price perceptions of two apparel products when promotions were framed as either a price discount or a gift-with-purchase. The majority preferred the discount. Results illustrate the importance of promotional framing in forming consumer price perceptions. (Contains 30 references.) (Author/JOW)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A