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ERIC Number: EJ629335
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0263-211X
EISSN: N/A
Postmodernism and Educational Marketing.
Farrell, Francis
Educational Management & Administration, v29 n2 p169-79 Apr 2001
Explains two problems of the postmodern era-fragmentation (disintegration of social, economic, and political institutions) and symbolic consumption. Discusses two postmodernist epistemological challenges to educational marketers-anti-foundationalism and poststructuralism. Transactional views of marketing must yield to relational and interactive approaches. (Contains 23 references.) (MLH)
Descriptors: Definitions, Economic Change, Elementary Secondary Education, Epistemology, Foreign Countries, Individualism, Institutional Survival, Marketing, Postmodernism, Public Schools, Social Change
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United Kingdom (England)
Grant or Contract Numbers: N/A