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ERIC Number: EJ629314
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0003-0953
The Media and the Message.
Cook, Glenn
American School Board Journal, v188 n6 p16-22 Jun 2001
The experiences of Columbine and El Cajon high schools with media onslaughts following traumatic shooting incidents underscore the importance of getting the message across and sticking to known facts. In a crisis, speculation can hurt everyone. The most important elements in crisis communications are planning and media relations. (MLH)
Publication Type: Journal Articles; Reports - Descriptive; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: California