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ERIC Number: EJ629310
Record Type: CIJE
Publication Date: 2001
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0036-651X
EISSN: N/A
Using Data To Market Public Schools.
Lyons, James E.
School Business Affairs, v67 n5 p35-40 May 2001
Today's school leaders must identify the most appropriate data sources for marketing their schools to parents, students, and the general public. Data sources include student achievement evidence, programs for students, student and staff demographics, school environment and resources, and parental/public support and participation. (Contains 18 references.) (MLH)
Descriptors: Data Interpretation, Elementary Secondary Education, Marketing, Parent Participation, Program Effectiveness, Public Schools, Public Support, School Choice
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A