ERIC Number: EJ629309
Record Type: Journal
Publication Date: 2001
Reference Count: N/A
Your School's Web Site-A Powerful Tool for Marketing.
Say, Michael W.; Collier, Karen J.; Hoya, Charlotte, G.
School Business Affairs, v67 n5 p32-34 May 2001
A successful marketing plan requires a conceptual framework, the ability to target an audience effectively, and the strategy for positioning the school organization appropriately. A website can be a powerful marketing tool if it focuses on what users want and provides it in an organized, accessible fashion. (MLH)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A