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ERIC Number: EJ629309
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0036-651X
Your School's Web Site-A Powerful Tool for Marketing.
Say, Michael W.; Collier, Karen J.; Hoya, Charlotte, G.
School Business Affairs, v67 n5 p32-34 May 2001
A successful marketing plan requires a conceptual framework, the ability to target an audience effectively, and the strategy for positioning the school organization appropriately. A website can be a powerful marketing tool if it focuses on what users want and provides it in an organized, accessible fashion. (MLH)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A