ERIC Number: EJ629263
Record Type: CIJE
Publication Date: 2001
Reference Count: 0
"Challenge" Is a Positive Word: Embracing the Interdisciplinary Nature of Business Communication.
Wardrope, William J.
Journal of Business Communication, v38 n3 p242-47 Jul 2001
Presents some different perspectives related to the concerns raised regarding the current state of the business communication discipline. Suggests a plan to enhance the stability of business communication within higher education, one that the author hopes can also make professional lives more fulfilling. Suggests that business educators guard the language used to define their role because he believes "language shapes reality." (SG)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A