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ERIC Number: EJ629250
Record Type: CIJE
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-1077-6958
Use of the Internet in the Public Relations Curriculum.
Gower, Karla K.; Cho, Jung-Yul
Journalism and Mass Communication Educator, v56 n2 p81-92 Sum 2001
Considers for what purposes public relations agencies are using the Internet for their clients and what tools they employ. Examines how public relations educators can prepare graduates for the demands of the profession. Suggests that educators need to teach students not just current uses, but potential uses, and to think critically and strategically about the Internet as a communication medium. (SG)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A