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ERIC Number: EJ629239
Record Type: Journal
Publication Date: 1998
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-1050-6519
Toward a Rhetoric of Change: Reconstructing Image and Narrative in Distressed Organizations.
Faber, Brenton
Journal of Business and Technical Communication, v12 n2 p217-37 Apr 1998
Proposes a model of organizational change by describing organizational change as a discursive process, sparked by a rhetorical conflict in an organization's narratives and images. Examines the educational assumptions and theories that structured a training course used by a company that was restructuring and reorganizing. (SG)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A