ERIC Number: EJ629221
Record Type: CIJE
Publication Date: 2001
Reference Count: 0
Internationalizing the Public Relations Curriculum.
Public Relations Review, v27 n1 p73-88 Spr 2001
Discusses broadening public relations to an international level by incorporating the topics of culture, international practices, and culturally sensitive theory development. Discusses rationale, design, and execution of an undergraduate course in international public relations. Suggests ways to incorporate assignments addressing international issues within basic courses. Describes working with students in other countries on public relations cases via new communication technology. (SR)
Publication Type: Guides - Classroom - Teacher; Journal Articles
Education Level: N/A
Authoring Institution: N/A
Note: Theme: Public Relations Teaching.