Teaching the Public Relations Campaigns Course.

Worley, Debra A.

Notes FAQ Contact Us

Peer reviewed

ERIC Number: EJ629219

Record Type: CIJE

Publication Date: 2001

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0363-8111

EISSN: N/A

Teaching the Public Relations Campaigns Course.

Worley, Debra A.

Public Relations Review, v27 n1 p47-58 Spr 2001

Argues for a Campaign Planning Course in the undergraduate public relations major. Discusses nine course objectives. Describes five phases of campaign planning and implementation, how the phase approach includes important course topics, and how it fulfills course objectives. Describes how student groups work with actual clients throughout the course. (SR)

Descriptors: Class Activities, Course Descriptions, Course Objectives, Higher Education, Political Campaigns, Public Relations, Speech Communication

Publication Type: Guides - Classroom - Teacher; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Note: Theme: Public Relations Teaching.