ERIC Number: EJ629217
Record Type: CIJE
Publication Date: 2001
Reference Count: 0
The Client-Centered Approach as a Foundation for Teaching the Introductory Course in Public Relations.
Najor, Michele A.; Motschall, Melissa
Public Relations Review, v27 n1 p3-25 Spr 2001
Describes how the authors use a broad-based, client-centered model to teach an introductory course in public relations, integrating writing assignments for "clients" into course topics, which include history, ethics, theory, research, program planning, publicity, crisis management, and evaluation methods. Discusses course objectives, and notes ways instructors can become more resourceful. Includes writing assignments. (SR)
Publication Type: Guides - Classroom - Teacher; Journal Articles
Education Level: N/A
Authoring Institution: N/A
Note: Theme: Public Relations Teaching.