ERIC Number: EJ628956
Record Type: Journal
Publication Date: 2001
Reference Count: N/A
Fading Voices: A 10-Year Trend within an Agricultural Advertiser-Media-Reader Triad.
Banning, Stephen A.; Evans, James F.
Journal of Applied Communications, v85 n2 p21-38 2001
Comparison of a survey of agriculture journalists in 1988 (n=148) and 1998 (n=151) examined power relationships within the agricultural publishing triad: advertisers, periodicals, and producer readers. Results revealed increasing advertiser-related pressure on journalists and perceived harm to the profession, publication policies; responses varied according to gender and age. (Contains 27 references.) (JOW)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A