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ERIC Number: EJ627790
Record Type: Journal
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-1050-6519
The Alignment of Global Management Strategies, International Communication Approaches, and Individual Rhetorical Choices.
Leininger, Carol
Journal of Business and Technical Communication, v11 n3 p261-80 Jul 1997
Suggests that thinking about international communication within a framework that aligns an organization's global management strategies with international communication practices enhances not only consulting practice but teaching as well. Describes the framework, and argues it introduces ways of thinking about global management strategies and their relationship to workplace communication as a macro perspective. (RS)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A