ERIC Number: EJ627778
Record Type: CIJE
Publication Date: 2001
Reference Count: 0
Competitive Advantage and Cultural Paradigms: An Exercise in Brainstorming for International Communication.
Witte, Anne E.
Business Communication Quarterly, v64 n2 p55-64 Jun 2001
Describes an exercise for brainstorming the cultural forces that underpin economy and business, which encourages students to think in interdisciplinary ways. Includes a short essay that begins the exercise, and a bibliography of further reading. Outlines tasks and questions which groups of students discuss or perform as they identify factors of cultural advantage or "social capital" in economic systems. (SR)
Publication Type: Guides - Classroom - Teacher; Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A