Peer reviewedERIC Number: EJ626624
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0022-1546
EISSN: N/A
Student Trust and Its Antecedents in Higher Education.
Ghosh, Amit K.; Whipple, Thomas W.; Bryan, Glenn
Journal of Higher Education, v72 n3 p322-40 May-Jun 2001
Based on the belief that long-term marketing costs for colleges can be reduced by focusing on building trust, studied the antecedents to trust in students and alumni. Data collected from 250 students and alumni indicated that strategic plans that improve perceived sincerity, expertise, and congeniality of a college can be successfully used to increase trust. (EV)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
