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ERIC Number: EJ624615
Record Type: CIJE
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: 0
Uses and Gratifications: A Classic Methodology Revisited.
Bracken, Cheryl; Lombard, Matthew
New Jersey Journal of Communication, v9 n1 p103-16 Spr 2001
Examines uses and gratifications of college-age respondents regarding media use. Finds that (1) respondents rely on the media to fulfill basic human needs but that the media are only moderately helpful in accomplishing this; (2) respondents do not always trust the media; (3) young adults have not abandoned the newspaper; and (4) television was found particularly useful for "killing time." (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A