ERIC Number: EJ624552
Record Type: Journal
Publication Date: 2000
Reference Count: N/A
Knowledge about Others' Reaction to a Public Service Announcement: The Impact on Self Persuasion and Third-Person Perception.
White, H. Allen; Dillon, John F.
Journalism and Mass Communication Quarterly, v77 n4 p788-803 Win 2000
Describes a study in which undergraduate students were divided into groups and were told that a public service announcement (PSA) about organ donation had succeeded in persuading other people, had failed to persuade others, or were given no information. Finds that subjects tended to explain third-person reactions to the PSA in ways that placed others in a negative light. (SG)
Publication Type: Journal Articles; Reports - Descriptive; Reports - Research
Education Level: N/A
Authoring Institution: N/A