ERIC Number: EJ624549
Record Type: CIJE
Publication Date: 2001
Reference Count: 0
"Light Green Doesn't Mean Hydrology!": Toward a Visual-Rhetorical Framework for Interface Design.
Computers and Composition, v18 n1 p39-53 2001
Examines metaphor's limitations as a visual-rhetorical framework for designing, evaluating, and critiquing user interfaces. Outlines an alternate framework for visual rhetoric, that of genre ecologies, and discusses how it avoids some of the limitations of metaphor. Uses an empirical study of computer users to illustrate the genre-ecology framework and contrasts it with metaphor. (SG)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A
Note: Special Issue: Digital Rhetoric, Digital Literacy, Computers and Composition.