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ERIC Number: EJ623375
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0742-5627
Understanding Individual Differences in University Undergraduates: A Learner Needs Segmentation Approach.
Rogers, Gayla; Finley, Donna; Kline, Theresa
Innovative Higher Education, v25 n3 p183-96 Spr 2001
Two studies explored one university's application of learner-type segmentation to enable a better understanding of its undergraduate students. Tested the hypothesized segments of "job focused,""knowledge seeker,""socio-economic advantage,""stepper," and "undecided" through surveys and focus groups. Found support for "career-oriented,""curiosity-driven,""socio-economic,""stepper,""undecided," and "dual-purpose" student segments. (EV)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A