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ERIC Number: EJ622959
Record Type: CIJE
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0196-4682
Marketing Composition for the 21st Century.
Rhodes, Keith
WPA: Writing Program Administration, v23 n3 p51-69 Spr 2000
Considers the value of consciously applying marketing language to educational efforts. Urges that market analysis might lead composition administrators to go with some flows that at first might seem best resisted. Presents an introduction to marketing rhetoric. Considers examining the current "plan" for marketing composition and its effects, focusing on product placement, and composing the marketing plan. (SG)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A