ERIC Number: EJ622946
Record Type: CIJE
Publication Date: 2000
Reference Count: 0
Information Utility, Reader Interest, Publication Rating and Student Newspaper Readership.
Lin, Carolyn A.
JACA: Journal of the Association for Communication Administration, v29 n3 p304-18 Sep 2000
Investigates student motivation for reading a college student newspaper, including evaluations of performance and content preferences. Finds general support for expectations derived from utility theory; that localism (i.e. campus news) remains one of the strongest niches for an urban college paper; and that heavier readers perceived higher utility and evaluation ratings of the newspaper across all of its component sections. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Special Topic: Scholarship Reconsidered.