ERIC Number: EJ622945
Record Type: Journal
Publication Date: 2000
Reference Count: N/A
Multimedia as Persuasive Agent: Using Visual Metaphors To Establish the Rhetorical Agenda in a Communication Department Video.
Stein, Sarah R.
JACA: Journal of the Association for Communication Administration, v29 n3 p293-303 Sep 2000
Discusses the making of a video documenting the research and teaching of the Department of Communication at North Carolina State University, noting its rationale and the visual communication strategies used in it. Discusses visual metaphors that served as rhetorical devices within the video. Describes the video's uses to build external relations with the university campus, alumni, and the larger community. (SR)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A