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ERIC Number: EJ622769
Record Type: CIJE
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: 0
The Communication Department in a State of Perpetual Crisis: Discount Store University?
Ritchie, David
JACA: Journal of the Association for Communication Administration, v29 n2 p177-84 May 2000
Explores the implications of the "discount store" metaphor as it is commonly used and understood. Argues that "K-Mart U" would emphasize a predictable level of quality and convenience, and recognize and honor that few students are as dedicated to the life of the intellect as professors, and design course requirements and assignments to assure maximum return for students' time and energy. (SR)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A