ERIC Number: EJ622624
Record Type: CIJE
Publication Date: 2001
Reference Count: 0
Analyzing the Use of Emotion in Messages on Envelopes.
Krapels, Roberta H.
Business Education Forum, v55 n4 p34-36 Apr 2001
Describes a class activity in which students analyze the ways in which marketers use emotions in direct mail solicitations for sales, promotional, and fundraising purposes. (JOW)
Publication Type: Journal Articles
Education Level: N/A
Authoring Institution: N/A