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ERIC Number: EJ622624
Record Type: CIJE
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0007-6678
Analyzing the Use of Emotion in Messages on Envelopes.
Krapels, Roberta H.
Business Education Forum, v55 n4 p34-36 Apr 2001
Describes a class activity in which students analyze the ways in which marketers use emotions in direct mail solicitations for sales, promotional, and fundraising purposes. (JOW)
Publication Type: Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A