ERIC Number: EJ622473
Record Type: Journal
Publication Date: 2000
Reference Count: N/A
Relationships among Information Search Activities When Shopping for a Credit Card.
Lee, Jinkook; Hogarth, Jeanne M.
Journal of Consumer Affairs, v34 n2 p330-60 Win 2000
Researchers examined consumer behavior regarding types and numbers of information sources consulted about credit cards and comparison of terms. Results showed that consumers have diverse patterns of information searching that cannot be captured by a global measure or a few single measures of search and strong interdependencies among some search activities exist. (Contains 51 references.) (JOW)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Michigan