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ERIC Number: EJ622313
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0090-0036
Influence of a Counteradvertising Media Campaign on Initiation of Smoking: The Florida "Truth" Campaign.
Sly, David F.; Hopkins, Richard S.; Trapido, Edward; Ray, Sarah
American Journal of Public Health, v91 n2 p233-38 Feb 2001
Assessed the short-term effects of a television counteradvertising media campaign, the Florida "truth" campaign, on rates of adolescents' smoking initiation. Followup surveys of adolescents interviewed during the first 6 months of the advertising campaign indicated that exposure to the "truth" campaign lowered the risk of youth smoking initiation. Results did not demonstrate that all such programs would be effective. (SM)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Florida