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ERIC Number: EJ621799
Record Type: Journal
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: N/A
Internal Branding: Using Performance Technology To Create an Organization Focused on Customer Value.
Tosti, Donald T.; Stotz, Rodger
Performance Improvement, v39 n9 p5-11 Oct 2000
Presents a performance technology approach to revenue enhancement, with the goal of improving customer retention through building customer value. Topics include internal branding, a way to make sure that what the company delivers matches what's promised in the advertising; product versus service brands; and customer satisfaction, including performance quality and experience quality. (LRW)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A