Peer reviewedERIC Number: EJ621594
Record Type: CIJE
Publication Date: 2000
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0884-1241
EISSN: N/A
At the Intersection of Demand Creation and Demand Fulfillment: Which Schools Are Getting There First and Why.
Kalssen, Michael; Sitzman, Eric
Journal of Marketing for Higher Education, v10 n1 p43-53 2000
Examined the responses of 107 U.S. colleges and universities to requests for enrollment information to identify the schools that fulfill demand in a timely and effective manner. Explains what makes these schools successful. Most schools had a working Web site, but most did not contact the person making the request by telephone after the initial request. (SLD)
Descriptors: Colleges, Educational Demand, Educational Supply, Enrollment, Higher Education, Information Dissemination, Marketing
Best Business Books, 10 Alice Street, Binghamton, NY 13904-1580. Tel: 607-722-5857.
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
