ERIC Number: EJ621594
Record Type: CIJE
Publication Date: 2000
Reference Count: 0
At the Intersection of Demand Creation and Demand Fulfillment: Which Schools Are Getting There First and Why.
Kalssen, Michael; Sitzman, Eric
Journal of Marketing for Higher Education, v10 n1 p43-53 2000
Examined the responses of 107 U.S. colleges and universities to requests for enrollment information to identify the schools that fulfill demand in a timely and effective manner. Explains what makes these schools successful. Most schools had a working Web site, but most did not contact the person making the request by telephone after the initial request. (SLD)
Descriptors: Colleges, Educational Demand, Educational Supply, Enrollment, Higher Education, Information Dissemination, Marketing
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A