ERIC Number: EJ621593
Record Type: Journal
Publication Date: 2000
Reference Count: N/A
A Scale for Measuring Student Perceptions of Quality: An Australian Asian Perspective.
Journal of Marketing for Higher Education, v10 n1 p27-41 2000
Focused on student understandings of quality by developing a scale that identified the quality variables related to student perceptions of the university experience. Responses by 351 students from Australia, Singapore, and Hong Kong make it possible to make inferences about how educational marketing practitioners can be assisted. (SLD)
Descriptors: College Students, Educational Experience, Educational Quality, Foreign Students, Higher Education, Marketing, Questionnaires, Student Attitudes
Best Business Books, 10 Alice Street, Binghamton, NY 13904-1580. Tel: 607-722-5857.
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Australia; Hong Kong; Singapore