ERIC Number: EJ621592
Record Type: CIJE
Publication Date: 2000
Reference Count: 0
Characterizing the Decision Process Leading to Enrollment in Doctoral Programs: Theory, Application, and Practice.
Stiber, Gregory F.
Journal of Marketing for Higher Education, v10 n1 p13-26 2000
Developed an enrollment process model and used it to study the decision process leading to enrollment in a university's doctoral business program through a questionnaire. Responses of 51 doctoral students provide insight into student behavior and the substance of the school's current market. (SLD)
Descriptors: Decision Making, Doctoral Programs, Enrollment, Graduate Students, Graduate Study, Models, Student Attitudes
Best Business Books, 10 Alice Street, Binghamton, NY 13904-1580. Tel: 607-722-5857.
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A