ERIC Number: EJ621591
Record Type: CIJE
Publication Date: 2000
Reference Count: 0
Technology Fees Can Be Used To Improve Marketing Strategies in Public Urban Universities.
Wetzel, James; O'Toole, Dennis; Little, Michael W.
Journal of Marketing for Higher Education, v10 n1 p1-12 2000
Discusses various ways that public universities may finance the use of technology and suggests reasons administrators should use technology fees to finance the cost of current and future computer technology. An important reason is that public universities have a larger percentage of nontraditional students with lower retention rates. (SLD)
Descriptors: Educational Technology, Fees, Higher Education, Nontraditional Education, Nontraditional Students, Public Colleges, Student Costs, Technological Advancement
Best Business Books, 10 Alice Street, Binghamton, NY 13904-1580. Tel: 607-722-5857.
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A