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ERIC Number: EJ621193
Record Type: CIJE
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-1077-6958
Perceptions of Advertising Influence on Broadcast News.
Brown, Hubert W.; Barnes, Beth E.
Journalism and Mass Communication Educator, v55 n4 p18-29 Win 2001
Finds that while students (studying broadcast journalism or advertising) and practitioners (station news directors and agency media directors) were in agreement on the majority of opinion statements discussing advertising's influence on broadcast news content, except students were less bothered by advertising's influence on news content than were professionals. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A