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ERIC Number: EJ620710
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0742-051X
Promoting Mr. "Chips": The Construction of the Teacher/Computer Relationship in Educational Advertising.
Selwyn, Neil; Dawes, Lyn; Mercer, Neil
Teaching and Teacher Education, v17 n1 p3-14 Jan 2001
Discusses educational computer advertising developed by information and communications technology (ICT) firms in the United Kingdom, arguing that such advertisements present a disempowering view of teachers, which may well impact teacher use of instructional technology. The paper highlights four dominant themes: ICT as problematic and problem solving for teachers and ICT as futuristic and traditional forms of education. (SM)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United Kingdom