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ERIC Number: EJ620055
Record Type: Journal
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0897-5930
U.S. Government Electronic Data Sources for Global Marketing Decisions: An Evaluation and Classroom Application.
Judd, Vaughan C.; Tims, Betty J.
Journal of Teaching in International Business, v12 n1 p41-60 2000
The U.S. government publishes considerable information applicable to business people interested in global marketing opportunities, much of which is available via the Internet and CD-ROMs. Evaluates the usefulness of four of the government's electronic sources of global marketing information (e.g., the World Fact Book), describing workshops using these sources which can be incorporated into marketing courses. (SM)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A