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ERIC Number: EJ619496
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0021-9436
Forging Our Own Path: Building Synergy from Opposing Forces: Response to Pomerenke and Rogers.
Thomas, Gail Fann
Journal of Business Communication, v38 n1 p24-28 Jan 2001
Suggests that educators view teaching and research, ivory tower and "the trenches," positivism and interpretive studies, English and business, theory and practice as two sides of the same coin; that coin is business communication. Addresses three integrative themes: (1) the synergy of scholarships; (2) the dilemma of disciplinary biases; and (3) a call to action for the association. (SC)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A