ERIC Number: EJ619495
Record Type: Journal
Publication Date: 2001
Reference Count: N/A
Convergence and Commonality Challenge Business Communication Research: Outstanding Researcher Lecture.
Rogers, Priscilla S.
Journal of Business Communication, v38 n1 p14-23 Jan 2001
Considers some ways that past research equips educators to tackle research challenges they are now facing. Suggests two challenges for consideration, convergence and commonality. Notes that convergence and commonality challenge educators to let go of the search for disciplinary identity, to stop seeking uniformity in methods, and to use diversity and concentrate research efforts more deliberately around the shared purpose. (SC)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A