ERIC Number: EJ619494
Record Type: Journal
Publication Date: 2001
Reference Count: N/A
Challenges for ABC Members in 2000: Outstanding Teacher Lecture.
Pomerenke, Paula J.
Journal of Business Communication, v38 n1 p5-13 Jan 2001
Notes that educators of business communication have felt isolated and powerless fighting administration. Presents four challenges for business communication educators to: (1) support plain language across the continents; (2) strengthen relationships with practitioners; (3) remove the basic skills yoke that has burdened educators for so long; and (4) abolish the attitude "it will never happen to me." (SC)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A