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ERIC Number: EJ619490
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0360-3989
Persuasion and the Structure of Affect: Dual Systems and Discrete Emotions as Complementary Models.
Dillard, James Price; Peck, Eugenia
Human Communication Research, v27 n1 p38-68 Jan 2001
Presents a study where undergraduate students viewed eight public service announcements, providing data on their cognitive and emotional responses to each, as well as judgments of the perceived effectiveness of the messages. Finds that when predicting perceived message effectiveness, the positive affects showed variation in the sign and magnitude of the coefficients, as did the negative affects. Supports a discrete-emotions perspective. (SC)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A