ERIC Number: EJ619458
Record Type: CIJE
Publication Date: 2001
Reference Count: 0
Art for Management's Sake? The New Literary Genre of Business Books.
Jackson, Bradley G.
Management Communication Quarterly, v14 n3 p484-90 Feb 2001
Explores some of the reasons behind the growing interest in publishing and reading the new genre of popular management writing that draws its inspiration from well-known works of literature, theater, and film. Raises questions posed by this emergent genre for research and teaching agendas. (SR)
Publication Type: Information Analyses; Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A