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ERIC Number: EJ619457
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0893-3189
A Story of Peak Performance.
Pratt, Michael J.
Management Communication Quarterly, v14 n3 p476-83 Feb 2001
Describes, from the point of view of a coauthor of popular management books, the pleasures and challenges of writing in this genre. Describes the experience as a rewarding opportunity to develop a theoretically informed book, based on sound case study research, that inspires people and organizations to become the best that they can be. (SR)
Publication Type: Journal Articles; Opinion Papers; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A