ERIC Number: EJ619414
Record Type: Journal
Publication Date: 2000
Reference Count: N/A
"Quality" Education: Exploring the Value of Bringing the Quality Approach to the Communication Classroom.
Lehr, Jennifer K.
New Jersey Journal of Communication, v8 n2 p129-54 Fall 2000
Discusses the core concepts embedded in the total quality management approach. Considers the potential value of bringing these core concepts (customer focus, leadership, communication, the use of data, organizational assessment, and continuous improvement) to higher education communication classes. Offers suggestions for applications in introductory and upper level communication courses. (SR)
Publication Type: Guides - Classroom - Teacher; Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A