ERIC Number: EJ619213
Record Type: CIJE
Publication Date: 2001
Reference Count: 0
Using SWOT Analysis for Promoting the Accounting Program.
Sawyer, Joe E.
Business Education Forum, v55 n3 p32-33,60 Feb 2001
Describes how SWOT (strengths, weaknesses, opportunities, threats) analysis can be used by business educators to find the best match between environmental trends (opportunities and threats) and internal departmental capabilities (strengths and weaknesses). An example from accounting education is provided. (JOW)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A