ERIC Number: EJ618985
Record Type: Journal
Publication Date: 2000
Reference Count: N/A
Establishing a Relationship between Behavior Change Theory and Social Marketing: Implications for Health Education.
Thackeray, Rosemary; Neiger, Brad L.
Journal of Health Education, v31 n6 p331-35 Nov-Dec 2000
Describes relationships between behavior change theory and social marketing practice, noting challenges in making behavior change theory an important component of social marketing and proposing that social marketing is the framework to which theory can be applied, creating theory-driven, consumer-focused, more effective health education programs. This integration can be achieved in four areas (e.g., planning and evaluating success.) (SM)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A