ERIC Number: EJ618486
Record Type: Journal
Publication Date: 2000
Reference Count: N/A
Satisfiers and Dissatisfiers: A Two-Factor Model for Website Design and Evaluation.
Zhang, Ping; von Dran, Gisela M.
Journal of the American Society for Information Science, v51 n14 p1253-1268 Dec 2000
Investigates Web site design factors and their impact from a theoretical perspective. Presents a two-factor model that can guide Web site design and evaluation. According to the model, there are two types of design factors: hygiene and motivator. Results showed that the two-factor model provides a means for Web-user interface studies. Provides suggestions for Web site designs and evaluation, and further research directions. (Contains 49 references.) (AEF)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A